Macy’s Protects Marshall Field’s Name In Court

by MR Magazine Staff

Macy’s might have ditched the Marshall Field’s name a decade ago after it bought the storied Chicago department store chain, but that doesn’t mean the retailer wants anyone else to use the moniker, either. Earlier last week, a California judge ruled that Macy’s still has a “protected interest” in the trademarks on T-shirts of eight department store chains, including Marshall Field’s, that it acquired over the years. The decision comes nearly a year after Macy’s filed a trademark infringement suit in the Northern District of California against Strategic Marks. The lawsuit said that Strategic, which tries to revive dormant brands, was trying to use Macy’s “heritage” brands such as Marshall Field’s to sell products like T-shirts online. Read more at Chicago Tribune.