Macy’s Inc. announced that it is officially entering the off-price business with four pilot stores in the New York City area this fall. The concept, hailed by the retailer as one of its “key growth initiatives,” will be called Macy’s Backstage.
The Backstage stores will carry both clearance items from Macy’s stores and product from the market in the men’s, women’s and children’s apparel, footwear and accessories categories as well as home goods and jewelry.
Macy’s chief innovation and business development officer Peter Sachse explained in a statement, “Backstage is a new retail concept that the Macy’s team has built from scratch over the past six months. It will be an exciting shopping experience supported with compelling marketing, both traditional and mobile. As with all of Macy’s innovations, we will test and learn to see what resonates most with customers so we can adjust before rolling out additional locations.”
The four stores will be in Sheepshead Bay, Brooklyn; Queens Place in Elmhurst, Queens; Lake Success Shopping Center in New Hyde Park; and Melville Mall in Huntington.
Each store will be around 30,000 sq. ft. and employ about 30 people.