Macy’s Will ‘Reimagine’ Thanksgiving Day Parade

Macy’s is contemplating how to put on its signature Thanksgiving Day Parade in light of ongoing social distancing requirements forced by the pandemic, the department store said on Monday. “We are working closely with our partners in the City of New York to reimagine the Macy’s Thanksgiving Day Parade in a similar fashion to our safe and successful production of this year’s Macy’s 4th of July Fireworks,” Orlando Veras, Macy’s national media relations director, said in an email. “We expect to share details of the holiday production in early fall.” The department store scaled back its Fourth of July fireworks celebration this year in order to accommodate restrictions imposed by public health officials in light of the COVID-19 outbreak and with sensitivity toward Black Lives Matter protests nationwide. Read more at Retail Dive.