Mad Engine recently named James Wolfe as senior vice president of design over its men’s, boy’s, accessories, and brands division.
Having led creative departments in the license and private brand space over the past 13 years, including with Mad Engine from 2014 through 2016, Wolfe is one of the industry’s most well-known, creative talents. In his new role, Wolfe will oversee and manage all aspects of the design and creative for Mad Engine’s men’s, boy’s, accessories, and brands division.
Wolfe has over twenty years’ experience overseeing creative and design, building brands, and also working with licensors, retailers, and manufacturers. Mad Engine is a leading, full-service global apparel and accessories company that creates, designs, produces, and distributes a full range of licensed, private label and branded products.
“I have been very impressed with Mad Engine’s ability to identify ‘hot’ IP and how it has diversified its business from direct-to-consumer, specialty, and mass across multiple product categories,” said Wolfe. “It is clear to me how it has become a leader in the space. I am extremely excited about my new role and an opportunity to work with such a talented team.”
“James is one of the best creatives in the industry, Mad Engine is thrilled to add another great talent to our line up,” added Dean Allen, chief merchandising officer at Mad Engine. “James understands all aspects of the industry, production, creative, design, brands, properties, and licensing, his skill set is impressive. With James, Gina [Cappi SVP Girl, ITG, ITB], Sara [Scargall SVP Womens], and so many others, Mad Engine truly has the most talented and deepest creative team in the industry.”