by Karen Alberg Grossman

Madhappy is a lifestyle clothing label centered around optimism. Co-founder Noah Raf describes the company’s goal: to create products and experiences that uplift people physically, mentally, and spiritually. “We do this with a strong focus on mental health awareness through both our online and in-store activations.”

With an eclectic mix of men’s and women’s colorful basics (hoodies, crewnecks, sweats, tees, hats) featuring a unique hood-stitch, the brand first launched in early 2017; since then, it has sold out of dozens of online releases. It has also hosted seven immersive pop-ups in Los Angeles, NYC, Aspen, Williamsburg, Melrose Place, Miami, and Aspen. Retails range from $33 for hats to $130 to $175 for modern hoodies in various weaves and weights. Boxy T-shirts (long and short sleeves) are $50-$60 in various colors and weights; reverse weave sweatpants are $100 (in great colors!)

(L-R) Madhappy co-founders Noah Raf, Josh Sitt, Peiman Raf, Mason Spector

“We just closed our first round of investment led by big names in fashion, e-commerce, media, entertainment and real estate,” says Raf. “We also just launched a new website alongside our Classics line with a heavy emphasis on mental health awareness.”

And good news for retailers: the company is launching a wholesale collection for 2020, which will feature more exclusive collaborations, capsule collections and graphic designs.

And special kudos for this wonderful copy from their website: “Madhappy is the essence of life: it’s about the ups and downs and everything in between. It’s recognizing that the lows make the highs that much more pronounced. It’s seeing that the obstacles in life are actually what life is truly about. We can pursue a better version of ourselves and the world around us while recognizing that everything is fine just as it is. Sometimes we’re mad, sometimes we’re happy. In spite of this, or maybe because of it, we can always be Madhappy.”