by Stephen Garner

The fourth edition of MAGIC Japan will kick off this month from September 26 through 28, attracting more than 13,000 top retailers, department stores, and distributors from Japan as well as from all over Asia, from countries such as Hong Kong, Korea, Taiwan and China. In total, MAGIC Japan will feature approximately 300 Japanese and 150 international brands.

Besides presenting talented Japanese designer collections, MAGIC Japan is featuring a unique denim zone called “Denim Look Area”, a curated international designer section called Edit, along with men’s, women’s, kid’s wear, and accessories areas.

Special activations and appearances at the show include: Pinky Tokyo, which introduces Tokyo fashions and lifestyle to the world – a unique area for international buyers to be inspired – curated by Japanese stylists, fashion- and interior designers. The Conscious Area invites visitors to slow down and get inspired by the products with a strong feeling towards the world. Art in MAGIC – introduced after a strong feedback at the last preview edition – is all about art connected to fashion with creative lounge space. And, Nuigurumi offers a world of art and beauty – fashionable plush dolls are hitting adults as art objects or interior décor. A beautiful world of art and fantasy created by doll artists.

As with other MAGIC Japan editions, the trade show organizers are offering a private match-making service between retailers and brand – starting before the show and being effective on the show. More than helpful for retailers and brands.

Looking ahead, the next MAGIC Japan will be held from March 13 to 15, 2019 – moving from the former trade show dates in late April and coinciding with the international trade fair calendar, and one week before Tokyo Fashion Week.