MAISON KITSUNÉ TAKES US ON A SUMMER GETAWAY IN NEWEST COLLECTION

by Stephen Garner

Maison Kitsuné has launched its newest capsule collection.

Called “Chillax Fox Heart of Summer,” the brand presents a unisex wardrobe designed for the high summer season, combining equal measures of urban style and adventure. To get geared up for the great outdoors, the capsule is completed by an outdoor equipment line created in collaboration with the South Korean outdoor brand Helinox.

This capsule features unisex apparel in pastel colors including swimsuits, a T-shirt, a crew neck sweatshirt, a bucket hat, a cap, a coach jacket, shirts, shorts, and pants. It’s a range of versatile pieces with a mix-and-match feeling to take you from a metropolis to the great outdoors. Plus, the new partnership with Helinox includes an ultralightweight chair, table, cot, and pup tent.

On each piece of this capsule collection, the “Chillax Fox” kicks back to chill. Designed in 2020, this variation on the iconic logo of Maison Kitsuné follows in the tracks of the “Yoga Fox,” another version released in 2020. Each logo emanates its own energy. While the “Yoga Fox” executes an invigorating sun salutation, the “Chillax Fox” takes it easy.

The “Chillax Fox Heart of Summer” collection is now available exclusively in Maison Kitsuné boutiques and on maisonkitsune.com/us/.