by Brian Lipton

Majestic Athletic
Majestic Athletic, the official uniform provider of Major League Baseball, will operate a pop-up shop on the flight deck of the USS Midway in San Diego from July 6-8. The shop, which is being created with the assistance of the San Diego Padres and its Military Affairs Advisor JJ Quinn, Rear Admiral US Navy (Ret.), is among the many activities the company is planning in advance of the MLB All-Star Game, being held in San Diego’s Petco Park on July 12.

For example, Majestic will be donating exclusive military-themed All-Star tees to several local military bases, including Camp Pendleton and Naval Base Coronado. “The Padres are proud to work with companies that share our commitment to our service members, veterans and their families,” said Rear Adm. Quinn. “We appreciate the role Majestic Athletic plays, not only during the All-Star Game, but also through its longstanding support of our military outreach efforts.”

In the days leading up to the game, the Florida-based e-tailer will use a series of both experiential and interactive platforms in order to provide fans with an enhanced shopping experience and the opportunity to curate and amplify social content.

Majestic AthleticIn addition, the Majestic Fan Fest Store will serve as the anchor to energize fans, engage consumers, and present a broad range of All-Star apparel. Activities such as player appearances, iTOUCH Photo Kiosk, Selfie mirror, Social Lounge, Hologram Station, and guest appearances by DJ Fresh will keep the shopping experience interactive.

“We are positioned to provide fans the opportunity to connect with Majestic and Major League Baseball with a unique and immersive All-Star experience,” said Jim Pisani, president Majestic Athletic. “Fans enjoy the All-Star Game and accompanying celebration. And San Diego is as good as it gets for a host city.”