Columbia Sportswear and Major League Soccer (MLS) have announced a new collaboration featuring co-branded outerwear and apparel for men, women, and children. This agreement covers all 23 MLS soccer teams in the United States and Canada, and product will be available in the coming weeks.
The relationship with MLS is a natural fit for Columbia, extending the brand’s outdoor clothing to soccer fans so they can enjoy the outdoors in their team’s official gear. The MLS collection of outdoor performance apparel features several of Columbia’s innovative technologies, proven to keep people warm, dry, cool and protected.
The Columbia collection with MLS will be comprised of a broad selection of styles, from jackets to polos to layering pieces. Columbia’s popular PFG (Performance Fishing Gear) range will be included, along with several of the company’s award-winning innovations. Many products will feature Columbia’s weather-defying technologies including OutDry Extreme, Omni-Freeze Zero, and Omni-Shade Sun Deflector, among others.
“Major League Soccer is expanding rapidly, fueled by some of the most passionate fans in all of sport,” said Joe Boyle, Columbia Brand President. “That excitement, combined with the longest schedule of the major North America pro leagues, provides a unique opportunity for Columbia. Whether an early season Timbers match during a Portland downpour or a mid-summer contest in sweltering Orlando, these products are designed to keep these incredible fans comfortable in all conditions.”
“We are thrilled to collaborate with Columbia to ensure that the weather will never stand in the way of our fans’ ability to support their teams,” added Maribeth Towers, senior vice president of Consumer Products for MLS. “As our legions of fans continue to grow, we’re excited to work with Columbia to offer them some of the best technical outdoor gear available.”