“Makeup Designed By Men, For Men” Claims It’s Gender Neutral
by MR Magazine Staff
May 10, 2019
Toxic masculinity, but make it makeup. This is the marketing angle for men’s makeup startup “War Paint” (tagline: “Make Up Design By Men, For Men”) seems to be banking on with its brand debut. It officially launched yesterday (May 8) with a video showing a Herculean, tattooed bro showering, à la Old Spice commercial. He then applies concealer before slipping on a skull ring. Read more at Quartz.
