A: That’s a good question since trunk shows are still an important part of many of our retailers’ businesses. Instead of doing the same thing you do every year, add something that will make the event fun and unique. For instance, some retailers are partnering with other stores and restaurants in their area to offer clients a truly special event, while others are focusing on philanthropy, and giving some proceeds away to charity.
Once you’ve found what makes your event special, call everyone you know and have fun with it! Chances are, your clients will have fun too.