Marcolin group inks eyewear licensing deal with bmw group

by Stephen Garner

Marcolin Group has inked a new licensing agreement with BMW Group for the design, production, and distribution of sunglasses and eyeglass frames for BMW, BMW M, and BMW M Motorsport labels.

The agreement is valid for five years, effective from January 1, 2020, until December 2024.

Beginning next year, the eyewear collections will be available worldwide through Marcolin Group’s distribution network and in the travel retail channel.

“We are very excited and proud to be entering this new partnership with BMW, one of the most powerful leaders in the automotive and motorcycle industry,” said Massimo Renon, CEO of Marcolin Group. “BMW has a strong influence in fashion, with products that are exciting to luxury audiences globally. We believe that the BMW brand, with its solid worldwide presence and innovative fashion design, will fit perfectly within our portfolio. We are confident that this partnership will have great success.”