Marcolin inks eyewear licensing deal with adidas

by Stephen Garner
Massimo Renon_CEO Of Marcolin Group
Massimo Renon

Marcolin Group and Adidas have entered into a licensing agreement for eyewear products.

The partnership, stretching until 2024, will see the first eyewear products hit the market beginning in 2020. Under the terms of the licensing agreement, Marcolin Group will design, develop, manufacture, market and sell eyewear products under the Adidas “Badge of Sport” and “Originals” labels.

The Originals collection will be inspired by street culture and loyal to the DNA of the Adidas Originals brand, while Badge of Sport eyewear models will be designed to provide a comfortable fit, ensuring the ultimate vision and lens protection.

“Today’s sportswear embraces and influences the entire fashion and accessory industry and we are very excited to begin collaborating with a legendary brand like Adidas,” said Massimo Renon, CEO of Marcolin Group. “This partnership represents a further milestone in our strategic view. We are adding an iconic brand to our portfolio, complementing our presence in the eyewear sporting goods industry. This agreement marks once again Marcolin Group’s targeted company strategy: to join with modern, global and unique brands that leverage their innovative DNA. We feel privileged to work together with Adidas and apply their philosophy in eyewear.”