by Stephen Garner

In collaboration with Marcolin Group, Longines has created a collection of optical and sun eyewear for men and women, inspired by the brand’s traditional values. The eyewear models mirror the diversity and compliment the Swiss company’s collection of timepieces.

The sunglass collection will be available in select Longines boutiques this fall, while the complete new eyewear collection will be available in the Marcolin Group distribution network beginning November 2019.

“Marcolin Group meticulously developed highly recognizable Longines eyewear products identifiable by elegance and sporty design, conceived for those who value authenticity and high-quality,” said Massimo Renon, Marcolin Group’s CEO. “We are proud to be partnered with them to transform the distinct heritage of the Longines brand into extraordinary sunglass and optical styles made with excellence.”

This news comes the same day as Marcolin releases its next range of sunglass and optical styles for men and women for Omega.

With the growing success of the brand’s eyewear range, which launched with Marcolin in 2016, Omega has extended its distribution to independent retailers, as well as its own corporate boutiques and online shop. The new eyewear collection will have expanded availability through the Marcolin Group distribution network of select opticians, department stores and brand boutiques.

“The Omega eyewear collection realized by Marcolin Group is crafted in Italy with top-quality materials and obsessive attention to details recalling the exclusivity of the brand,” added Renon. “Its pioneering spirit, deep and long expertise in luxury, precision, and innovation, further enhance Marcolin Group’s brand portfolio in terms of refinement and excellence.”