by Steve Pruitt

Q: I’ve had a 25% off promotion running for a little while. When should I move to the next level of markdowns?

A: Some of the major retailers moved to discounts of 30% to 40% around Memorial Day weekend. That said, you should look around to see what is happening in your market before you move to that level. You want to be selective about the markdowns you take, unless you need them to drive business.

Date answered: 05/26/2009
Question raised by: Mark Downs