Market Watch: A Retailer’s Dilemma – Is It Worth It To Open On Thanksgiving?

by MR Magazine Staff

It’s a risk: they will miss out on sales that may go to rivals, but experts say retailers likely wouldn’t stay closed if they truly believed it would result in a big loss. Staffing a store on Thanksgiving can be expensive because retailers typically have to pay overtime. And it’s often niche retailers, who don’t rely heavily on sales of big-screen TVs or toys that close, so the good press may be enough to offset any lost sales from being closed on Thanksgiving or in REI’s case, the day after. Read more at Market Watch.