When brand managers examine the specifics of the experience they hope to create, attention inevitably turns to the retail environment. Retail has continued to evolve out of necessity. With access to so much online product, and customization culture being so prevalent, shoppable environments have to be constantly reinvented. As the movement towards DTC environments continues to build, brands now have a platform to connect with people on many different levels. Flagships are as much a discovery center as they are an actual stoppable footprint. Read more at Forbes.