Marketing to seniors?

by Karen Alberg Grossman

Senior MarketingVisiting my mom on Sundays at her senior living facility, I love seeing the residents (most in their 80s and 90s) always well dressed and well groomed. Learning that I write for a men’s apparel publication, Bob (center) suggested we do an MR-SR edition, focusing on style preferences and shopping patterns of senior men.

Thoughts? Suggestions? Email KarenA@MR-mag.com.