Brand management company Marquee Brands has brought the waves to Europe with a new distribution partnership for its Body Glove brand through a new deal with Shiner Ltd. Shiner will now be the main point of contact for sales throughout Europe for the Body Glove brand.
In this new deal, Shiner will distribute men’s, women’s and children’s apparel as well as extended soft lines and sporting goods across Europe and into more than 1,000+ points of sale throughout specialty, department stores and online retailers.
“We’re thrilled to be working with Body Glove,” said Charlie Allen, managing director of Shiner Ltd. “It’s an iconic brand with enviable equity and heritage. It’s an honor to work with both Marquee Brands and the Meistrell family.”
“We’re looking forward to working with Shiner,” added Michael DeVirgilio, president of Marquee Brands. “We are impressed with their operation and achievements to date and truly believe that working as partners, we can deliver great things. Body Glove is an authentic and much-admired brand and the scope for growth is enormous. We look forward to a bright future.”