MARTINE REARDON TO LEAVE CMO POST AT MACY’S
Martine Reardon, Macy’s chief marketing officer, has decided to leave the company, effective May 13, after 32 years of service. A search for Reardon’s successor is now beginning.
Reardon was named Macy’s chief marketing officer in February 2012. She leads Macy’s multi-faceted world of marketing, including macys.com and the company’s advertising, creative development, social, mobile, and digital media, brand public relations, cause and tourism marketing, special events, media planning, consumer insights and data analysis for its 730 stores nationwide. Under Reardon’s direction, Macy’s highly acclaimed national marketing team has received numerous honors, including Emmys, Reggies, Clios, Effies, Racies and Art Directors Club Awards.
Reardon rose through the ranks at Federated Department Stores, Inc. and Macy’s, Inc., beginning in the special events department at Abraham and Straus. Under her leadership, Macy’s has received many significant retail industry accolades for marketing, including Mobile Marketer of the Year, Direct Marketer of the Year, Brandweek Marketer of the Year and the L2 Genius Award for digital relevance in retail marketing several years running.
Reardon has received the “Power of Women to Make A Difference” Award from the United Way of New York City, the Lifetime Mission Achievement Award from the American Heart Association, and the Matrix Award from the New York Women in Communications, and has served as Advertising Women of New York’s honoree at its Annual Roast.
“I am extremely proud of the work that I have led in building Macy’s into an international omni-channel brand, said Reardon. “We have established a clear and compelling brand promise rooted in fashion, entertainment, pop culture, value and newness, and opened potential new avenues for growth. I will miss my Macy’s family terribly, but I am looking forward to taking time for me now. The marketing organization at Macy’s is incredibly deep and talented, and I am excited for my colleagues to carry on the work we began together.”
“It is with deep sadness that we accept Martine’s resignation from Macy’s,” said Terry Lundgren, Macy’s, Inc. chairman and chief executive officer. “Martine is a very special executive who has come to personify the spirit, energy and integrity of Macy’s. She has poured her mind, heart and soul into making Macy’s the industry leader it is today. Martine’s leadership, insight, creativity and expertise have enabled Macy’s to compete in physical stores and digitally as customer shopping preferences have evolved. Our entire organization will miss Martine. We salute her many accomplishments and wish her the very best in the next chapter of her life and career.”
