by Stephen Garner
Massimo Piombini

Massimo Piombini has been named as the new CEO of Diesel Group. He will join the Italian-based company in February 2020 and report to OTB CEO Ubaldo Minelli.

Piombini joins Diesel from Balmain, where he was CEO for the last three years. Before this, he spent over a decade at Valentino as commercial director, and previously he worked at several other luxury brands, such as Bally, Bulgari, and Gucci.

“Diesel is a unique brand that stands for self-expression, creativity, and alternative energy,” said Renzo Rosso, founder of Diesel. “An icon that changed the industry with its lifestyle approach, pioneering product, and revolutionary communication, and a company that I recently took back to its roots, which is already giving very positive results. I wish Massimo to fuel its engine and take it where it deserves to be.”

Headquartered in Breganze, Italy, Diesel has 5,000 employees in offices in the most important international cities. The brand also boasts an omni-channel distribution that covers over 100 countries in the world, 700 mono-brand stores, and license agreements with industry leaders in the most important fashion and lifestyle categories (fragrances, watches and jewelry, eyewear, and more).