MATIERE EXPLORES THE PUNK ROCK SCENE IN NEW FALL CAMPAIGN
Los Angeles-based menswear brand Matiere has released its new autumn/winter 2017 campaign.
Photographed by Driely S. Carter in a mansion in Los Angeles, the campaign highlights the brand’s new collection inspired by the unfiltered energy of the punk rock scene of the 1970s. The collection, which features a mash-up of fibers, silhouettes and washes, pays homage to this historical movement and era.
London, the birthplace of punk, is the inspiration for the season’s fabric choices from dimensional wools with fur accents to winter Tartans and monochrome plaids. Matiere’s signature activewear addition breathes an air of functionality into punk’s rebellious nature with acid-washed, over-dyed knit denim and elevated velour tracksuits.
The brand strategically partnered with textile mill Schoeller Switzerland to develop a waterproof, breathable, M65 Merino Wool parka and matching cargo pant to withstand any climate. Additionally, yarn-dyed wools and wide wale cotton corduroy imbues 70s referential flavor, while camel hair French Terry leads the brand’s trademark lux lounge capsule.
The fall/winter ’17 collection, which is now available for purchase at matiere.com, offers a new range of items as Matiere starts to move towards a more fashion inspired market.
