Mattel Creations x Gucci
by Stephen Garner
Mattel Creations x Gucci

Mattel Creations, the toy company’s design collaboration and direct-to-consumer platform, is adding to its growing list of creators with a unique Hot Wheels collectible honoring Gucci’s 100th anniversary. The limited-edition Hot Wheels x Gucci Cadillac Seville is inspired by a scale model of the legendary “Seville by Gucci” Cadillac from the late 1970s.

“This epic and unexpected collaboration between Gucci and Hot Wheels reinforces that toys are a canvas that reflect pop culture, fashion, and design,” said Richard Dickson, president and chief operating officer at Mattel. “We are thrilled to celebrate and honor Gucci’s incredible100th milestone with an artistic take on a limited-edition Hot Wheels reinforcing the significance of Toys as Art.”

This partnership pays homage to the original 1970s collaboration between Gucci and GM to create the Cadillac Seville designed by Gucci. Introduced on the 1978 Cadillac Seville, the Gucci package was intended to add legendary Italian styling to the Detroit luxury automobile. The sought-after cars offered discerning drivers a vinyl top covering only the “C-pillar” and featured the interlocking double “G” crest, a gold Gucci hood ornament, gold Gucci emblems on the wheels, front fenders and a C-pillar and Gucci’s Web stripes across the rear trunk.

Creating a statement in the fashion world today just as it did decades ago, the 1982 Cadillac Seville plays into the current ‘80s and ‘90s Radwood custom car movement expanding across the globe. Outfitted in the classic Gucci logo and iconic interlocking GG pattern, the 1:6th scale interior features details authentic to the life-size vehicles, such as gold piping on the seats. Featuring packaging designed and produced by Gucci, the vehicle comes in a sleek display case.

Starting October 18th, the Hot Wheels x Gucci 1982 Cadillac Seville will be available on and, and rolling into Gucci selected stores in New York, Beijing, Seoul, and Tokyo, as well as in ephemeral locations such as the Gucci Cartoleria in Milan and the Gucci Circolo in London, Berlin, and Milan.

Mattel Creations x Gucci