Mavi is celebrating its seventh year of continued support of the “Indigo Turtles” project, in conjunction with the Ecological Research Society (EKAD), helping to protect endangered sea turtles. The project’s aim is to protect Caretta caretta and Chelonia mydas, two species of sea turtles native to the Mediterranean that have navigated the earth for 110 million years.
Each year, the denim lifestyle brand designs and sells exclusive t-shirts to support the EKAD’s conservation efforts. Available now, in celebration of World Environment Day and the start of the nesting season for the sea turtles, this year’s t-shirt features an all-over geometric turtle print and a stitched “Save The Turtles” tag on the hem. For every t-shirt sold at $28, five baby sea turtles are adopted and Mavi makes a contribution to the natural habitat of the Mediterranean Sea.
EKAD, which focuses its activities in Belek, Turkey, the largest nesting area in the Mediterranean, has helped over 800 thousand Caretta caretta make it to the sea in almost two decades. Only 40 percent of hatching turtles reach the water and only one in one thousand survive. Mavi is proud to give back to their community and be involved in a project that helps sea turtles in their challenging journey to reach the sea. Additionally, the Indigo Turtles Project brings attention to EKAD’s dedicated research and promotes the importance of volunteering.
Indigo Turtles t-shirts are available for men and women on us.mavi.com, as well as Canada, Germany, and Turkey.
And, for the spring/summer 2020 line, Mavi continues its steps towards a greener earth by launching the brand’s most sustainable collections to date, Organic Move and Recycled Blue.
The new sustainable collections are produced using organic cotton and recycled, pre-consumer cotton. All pieces in the line are 100 percent vegan, with no animal products used, and are developed using innovative laser technology and eco-conscious washing techniques that use less water, energy, and processing. Mavi’s ongoing partnership with the Indigo Turtles Project along with the launch of sustainable collections add social awareness and consciousness to Mavi’s initiative in helping to produce a better future for the earth.
“We are so happy to continue the Indigo Turtles Project with Mavi,” said Dr. Ali Fuat Canbolat, president of EKAD. “The Indigo Turtles Project was launched in 2014, and I hope it will continue for many years to come. We work together with Mavi employees and EKAD volunteers from late July to September to help the hatchlings climb out of their nests and reach the sea. We keep records of how many hatchlings come out of each nest and how many make it to the sea. The key element of our efforts here is actually to mitigate the negative impact that humans have caused. The support of Mavi toward this project is very valuable for us. We are grateful that we have their help in educating people vacationing in this region that this is a major sea turtle nesting ground. We value the importance of raising awareness in the community through this project.”