MCM WORLDWIDE OPENS RODEO DRIVE FLAGSHIP

Luxury travel and accessories brand MCM Worldwide has opened its first global flagship retail location in Los Angeles. The new 4,427 square-foot store is celebrating its grand opening on March 14, and will be located in the heart of Rodeo Drive in Beverly Hills, California. This is MCM’s 17th store in the U.S and the brand currently operates more than 650 stores worldwide with locations in over 40 countries.

The two-story polished brass façade designed by Kenneth Park, derives from the signature studs and gems on MCM merchandise bringing flare to Rodeo Drive while still utilizing the brand’s heritage in a luxurious Angelino style. This design element is especially highlighted by the brass facets on the upper portion of the storefront, mirroring the classic design of the quintessential MCM logo plate. Flanking the façade on either side are large LED displays with dynamic ever-changing imagery.

Inside, the brand has integrated technology with an interactive photobooth by Hypno. Bringing a new meaning to “Instagrammable moment” the brand has incorporated an oversized custom MCM Visetos bear into the photobooth frame, giving customers the option of uploading their photo to their own Instagram account at that very moment.

In addition, a glass mosaic handcrafted in Italy, mimicking the brands logo is featured on the wall by the main staircase. In keeping with the brand’s dedication to music, more specifically, their role in Hip-Hop culture, a DJ booth and bar are located on the second floor; creating a vintage feel to a secluded VIP event space.

Finally, the Rodeo Drive store will carry exclusive products including a MCM Visetos Vespa, Visetos Ping Pong Rackets and branded ping pong balls, a Visetos Chess Set, and MCM/Rodeo Drive belts bags, backpacks, T-shirts, polos, and sweatshirts.

“MCM Beverly Hills Global Flagship location brings the brand’s luxury German Heritage, innovative design, thoughtful architecture and cutting-edge technology to one of the most iconic shopping destinations in the world, Rodeo Drive” said Patrick Valeo, president of MCM, the Americas. “We are so excited to be on Rodeo Drive as we continue our aggressive US expansion. This is our fifth location in California alone.”

Photos by Stephen Busken