by Stephen Garner

Men’s skincare brand Lumin has expanded into hair and body products. The brand now offers men’s shampoo, conditioner, scalp treatment, and body wash in addition to its popular assortment of skin management products.

Lumin’s new shampoo and conditioner each offer a Keratin-rich formula proven to clean, restore, and moisturize hair while using organic oils with anti-thinning, dandruff-combatting properties. The Advanced Repair Scalp Treatment exfoliates the scalp and protects against environmental factors; last but not least, Lumin’s Clarifying Body Wash is infused with aloe vera, tea tree, and jojoba oil to replenish and revitalize skin.

“Our top priority has always been to help our customers put their best faces forward—literally—at a fair price,” said Richard Hong, co-founder at Lumin. “When your skin looks great, you can’t help but feel great. Following the incredible response we’ve received to our skincare offering, we are thrilled to bring our customers the same results in the form of premium upgrades to their shower sets.”

“Our core customer is, simply put, a guy that takes care of himself,” added Darwish Gani, co-founder at Lumin. “He tends to eat right, make time to exercise, and is thoughtful in the way that he presents himself. We launched Lumin with a goal of creating a community where men can get excited about discussing and sharing their wellness routines. One of our favorite aspects of launching this company has been hearing from our customers about how our skincare items have changed their lives; we can’t wait to see what they think of our new hair and body products.”

Richard Hong and Darwish Gani

Upon noticing that existing brands were failing to educate men about skincare, Gani and Hong founded Lumin in 2018. In less than a year, the brand built a dedicated community of hundreds of thousands of consumers across 40 countries worldwide who have embraced the brand’s personalized formulas, simplified shopping experience, and noticeable results. Today, Gani and Hong are expanding Lumin’s presence into other areas of men’s grooming.

At less than two years old, Lumin has sold hundreds of thousands of its men’s wellness products to loyal customers around the globe. The company has consistently projected eight-figure revenues, and in 2019 grew by more than 50 percent. Lumin is backed by notable investors including Gradient Ventures and Base10 Partners as well as notable founders of leading consumer companies such as Thrive Market, TicketMonster (TMON), and BarkBox.

In light of the ongoing COVID-19 health crisis, Lumin is currently offering 15 percent off all one-time purchases when customers use the code “GIVE15GET15” at checkout. Fifteen percent of these sales will be extended to Global Giving’s Coronavirus Relief Fund.

Lumin’s new shampoo, conditioner, scalp treatment, and body wash are now available at, and all are available in both one-time purchase and subscription-based formats. Individually, customers can purchase Lumin’s shampoo for $12, conditioner for $10, scalp treatment for $15, and body wash for $10. When customers sign up to receive bi-monthly replenishments of Lumin’s hair & body offerings, they’ll receive 20 percent in savings with rates ranging from $8-$12.