Men’s Wearhouse Appoints Ben Baum Chief Digital Officer

by Harry Sheff

Ben BaumBen Baum, an apparel executive whose experience includes Bebe Stores, Google and Target, will be chief digital officer for Men’s Wearhouse — a newly created position.

“Ben has an incredible track record developing and leading digital operations in the fashion retail industry,” said CEO Doug Ewert in a statement. “His knowledge, experience, insight and innovation will help us chart an exciting new direction for our company. Ben’s breadth of experience will be a tremendous asset as we leverage technology to provide an engaging customer service experience across all channels.”

Baum will be responsible for the company’s digital and omni-channel efforts across all of its brands.

Men’s Wearhouse operates 1,758 stores under the Men’s Wearhouse, Jos. A. Bank, Moores and K&G names.