by John Russel Jones

Menswear brand Psycho Bunny marked its entry into the metaverse over the weekend with a release of 100 limited edition NFTs followed by five unique NFTs in an exclusive collaboration with renowned street artist Buff Monster. The first 100 NFTs that launched Saturday are already sold out. The additional round of five unique 1-of-1 NFTs will drop on September 17th.

The digital collaboration reinforces the brand’s mission of inspiring self-expression and supporting independent artists, thus furthering the creative economy, and expanding the footprint of the digital creative community. New York City street artist Buff Monster, known for his pop art meets graffiti style, reinterpreted the unconventional logo synonymous with Psycho Bunny. His unique, drippy take on the iconic skull and crossbones bunny was made in six different colorways. The 100 NFTS were minted into the blockchain for a fixed ethereum (ETH) price of .04ETH for the limited edition and .1 ETH for the unique one-of-one edition.

“I was happy when Psycho Bunny reached out about working on a project together,” says artist Buff Monster. “It’s a cool brand with a good history of artist collaborations, and I always appreciate the challenge of melding my style with a brand’s style. In this case, I explored a ton of ideas because as simple as their logo is, there are so many ways to use my visual language to reinterpret it. And I pushed the ideas even further for the six additional NFTs in the collection. Those have the added benefit of not being constrained by physical printing technologies; I created those pieces digitally and they’ll remain digital. In the end, it’s a nice little collection of new and unique pieces that I hope the die-hard Psycho Bunny fans really appreciate.”

Founded in 2005 with a mission of creating the perfect polo, Psycho Bunny has developed a cult following thanks to its commitment to quality, eye-popping colors, and an unconventional logo that stands apart in the sea of sameness. They have since expanded from polos to tees, French terry fleece, technical outerwear, and so much more. The irreverent brand offers a playground for self-expression, with clothes that let the consumer wear their personality on their sleeve and their character on their collar.

“Consumers are starved for bespoke experiences that are tailored for them by their favorite brands, and we see the metaverse as the future of customer interactions,” says Justin Cohen, Chief Commercial Officer of Psycho Bunny. “NFTs represent a way for our fans and customers to have digital ownership over a piece of the brand and the collaboration continues our mission of supporting the arts and independent artists and allows us to invest in the collective freedom of the metaverse.”