Menswear Is Loving The Reusable Water Bottle

Consider the reusable water bottle. Practical, useful, and good for the environment—but nothing more, right? Wrong! In recent months, it has grown to feel like a bit of a covetable menswear accessory: a cross-body bag for the hydration-minded, if you will. (Shoutout to menswear’s own Jonah Hill, who has been photographed with a gigantic metal Hydroflask more times than we can count.) From all ends of the sartorial spectrum, ranging in-the-know streetwear to the highest of high fashion, labels keep pushing smartly designed branded bottles out into the world. And style-savvy dudes everywhere seem to be loving every minute of it. See more at GQ.