by Stephen Garner
Rochambeau x New Museum NYFW MATTE by Johanna Siring-10
In lieu of a fashion show, Rochambeau, the growing menswear brand fast becoming known for its contemporary art collaborations, rolled out a two-night program on Thursday and Friday, September 6th and 7th, during New York Fashion Week.

In somewhat of a warm-up, the brand reopened the legendary nightclub Don Hill’s on Thursday in partnership with NYC-based creative agency Matte Projects and Alamo Records, throwing a massive pop-up party with live performances by Smooky MarGielaa, Asian Doll, and Lil Durk.

Rochambeau then unveiled an exclusive partnership on Friday with the New Museum Store and artist Aaron Curry. Together, the partners revealed a unique showcase which featured a new sculptural installation by Curry in the ground floor windows, as well as a full-scale takeover of the museum’s lobby with Avery Dennison. The celebration, which featured a live performance by ARSUN (son of fashion photographer Mario Sorrenti) kicked off a two-week pop-up which will feature exclusive merchandise from Rochambeau x Aaron Curry and a daily auction of customized Nike Air Force 1’s on Paddle8 with all proceeds going to the New Museum.

Later that evening, Rochambeau was again joined by Matte Projects at Don Hill’s, along with guests including Shawn White, Justin Theroux, Maxwell Osborne and others for a live performance by Preoccupations before a big finale from Phantogram.