Traditionally, men’s only foray into the clothing rental market has been as an inexpensive solution to prom or a black-tie occasion. And while it’s become an increasingly popular option for women—even for daily wear—over the last few years, the gents have been a little more hesitant to follow suit. “Two-times more customers—nearly 30 percent—are self-reporting that they’re coming to us for a more sustainable solution to fashion compared to 15 months ago,” claims Rent the Runway, a pioneer of the rental industry, of its primarily female clientele, “indicating yet another shift in values in a post-pandemic world. Many of us cleared the clutter out of our homes last year and don’t want to go back to the old way of accumulating stuff.” A few companies are betting on this change in attitude toward sustainability and consumption, turning to the less saturated men’s rental market for opportunity. Read more at Robb Report.