MENSWEAR VETERAN MICHAEL TOPLISS DEBUTS NEW NTH DEGREE UNDERWEAR BRAND
Vancouver-based premium technical underwear and loungewear brand for men Nth Degree Underwear has launched its first product line under the direction of menswear veteran Michael Topliss.
With a seasoned team of product designers and developers, Nth Degree Underwear will offer an advanced line of men’s underwear and loungewear that will be available to retailers across North America by August. The line will feature 60 core styles in two premium fabrics produced from natural fibers.
Featuring a patented suspension pouch technology, the brand’s two styles of boxers are available in pima cotton and micro modal fabrications. Relaxed and trim fits will be offered in the boxers that will come in a variety of prints aimed at the “modern man”. Nth Degree will also offer lounge pants with the brand’s suspension pouch technology, offering for the first time a jogger-style lounge pant that doesn’t need boxers underneath.
“Our target retail audience is the independent and specialty retailer who takes the time to educate on technical details and benefits,” said Topliss, founder of Nth Degree Underwear. “They appreciate the value alignment of selective distribution and margin contribution. We haven’t seen improvements in men’s technical underwear for many years so we want to work with partners who value the extra care that went into our designs.”
“When it comes to choosing our fabrics, we always focus on comfort and performance,” added Shadi Ahmadisagheb, product designer for the brand. “Every fabric we work with is breathable, four-way stretch, and has a superb hand feel. For our patented mesh suspension pouch, we spent a lot of time researching and coming up with the softest, most breathable, quick dry and antimicrobial mesh fabric. We want our guy to feel like he’s wearing nothing.”