METALLICA AND ARMADA TEAM UP FOR SKIWEAR LINE
Grammy Award-winning heavy metal band Metallica have teamed with Armada, to create their own limited edition signature ski line for the 2015-16 ski season. The Armada x Metallica collaboration includes special issues of Armada’s Hans windbreaker jacket and Decker gloves – featuring graphics adapted from Metallica’s iconic album cover — along with two models of skis (the Invictus 95Ti all-mountain ski and the JJ 2.0 powder ski). The products are available online and at select ski retail shops in limited quantities.
Metallica front man James Hetfield and drummer Lars Ulrich are both avid shredders, while bassist Rob Trujillo is equally passionate about his snowboard. “Getting into the mountains has always been important to us,” said Ulrich. “Armada is the most creative company in the ski industry, making them the perfect fit for this collaboration.”
“If you told me when I was 12 that we’d be working with Metallica someday, I would have told you to get lost,” said Armada co-founder Chris O’Connell. “It’s insane to be able to introduce new people to Armada through the machine that is Metallica.”
The band, which was originally formed in 1981, has won eight Grammy Awards, was inducted into the Rock & Roll Hall of Fame, and has sold over 110 million records worldwide.
