When Patterson Riley landed in London at the height of the Swinging Sixties, he had a singular goal in mind: become a rock star. He never quite made that dream a reality, but he still wound up etching his name permanently into the annals of rock ’n’ roll history. In 1972, Patterson opened The Great Frog, a tiny jewelry store unlike anything anyone in the British capital had ever seen. The walls were black and ominous, the air was thick with smoke, and the wares were handmade, freaky, and specifically designed for men. Read more at GQ.