MEUNDIES EXPANDS OFFERING
MeUndies has launched “Breathe,” a new men’s and women’s collection of underwear, bralettes, and socks that offers the ultimate in breathable mobility and quick-drying comfort for on-the-go, active lifestyles.
“For the last 10 years, MeUndies has used one fabric—MicroModal—and our customers have come to love and know us for its unbelievable softness. But we felt it was time to expand from our core collection and introduce a new fabric that is equally soft but has more performance attributes,” said Jonathan Shokrian, founder and CEO of MeUndies. “I’m proud of our team for being relentless in developing a quality product and taking the time to do it right. Our MicroModal —in bold colors and wild prints—was made to fuel everyone’s creative self-expression, and now with our Breathe collection, our community and customers can express themselves in how they move. Everyone moves in their own way, and we are here for it—whether it be yoga, dancing, hula-hooping, roller skating—Breathe allows you to just get out and do you.”
For men, the Breathe line includes short and long boxer briefs made with moisture-wicking mesh fabric for breathability, a bonded leg opening to prevent the material from riding up, and a side pocket for carrying small accessories. Available in six solid colors and three subtle graphic prints, items in the ultra-light Breathe range offer four-way stretch and are perfect for wearing under workout clothes with no worries about see-through issues or bulky seams.
The Breathe collection also includes ankle and crew socks for men and women that provide quick-dry comfort and anti-odor protection along with compression arch support and a reinforced strike zone. All Breathe items are available for purchase individually and in multipacks with single-item price points ranging from $12 to $24 for MeUndies members and from $16 to $34 for non-members. The MeUndies membership program offers discounted pricing, flexible order and delivery options, and early access to the brand’s frequent product drops featuring new prints.
