Spanish footwear designer and manufacturer Mezlan has announced that it is refocusing its business strategy in the U.S.
Between 2008 and 2017, Mezlan opened seven company-owned retail boutiques in the U.S. and launched its website in 2008. Now, Mezlan has decided to close its retail shops in order to “embrace current trends to address the needs and behaviors of its customer base,” the brand stated in a press release.
The luxury men’s shoe brand is not ceasing all operations. It will continue to serve customers through its e-commerce site, wholesale partners, and other global opportunities.
“Like many others in our industry, it became difficult to be efficient with our own retail footprint due to the changing shopping habits of our customers,” said Antonio Sanchez, president and chief executive officer at Mezlan. “We are keenly aware of the growing needs and demands of our client base and have responded by focusing on our direct to consumer online experience, nurturing our core wholesale business, and pursuing global expansion.”
“I would like to express my heartfelt gratitude and appreciation for the employees who serve with such passion and commitment and for the customers who enjoy and support our brand,” added Sanchez. “We have developed decade-long partnerships with both the retail vendor community and our very loyal customer base. We are excited about our future plans and committed to Mezlan’s vision of offering exclusive footwear and accessories that provide a pleasurable, high-performance experience to the gentlemen we serve.”