by Stephen Garner

True Religion Apparel has appointed Michael Buckley as its new chief executive officer, effective immediately. Buckley was previously president of True Religion Apparel from 2006 to 2010. He will be responsible for developing and implementing the future vision and roadmap for True Religion. He will report to the Board of Directors of the company.

Buckley most recently was chief executive officer of Differential Brands Group, recently renamed Centric Brands upon the acquisition of Global Brands Group. Differential owned the brands Hudson Jeans, Robert Graham, and Swims.

Prior to Differential, from 2011-2016 he was chief executive officer of Robert Graham Designs until its sale to Differential Brands Group for $180 million. Prior to Robert Graham, from 2006-2010 as president of True Religion Apparel, sales grew from $100 million to over $300 million, EBITDA from $30 million to over $90 million and market cap on NASDAQ tripled to $850 million. The retail platform expanded from one to 100 stores, the company expanded its product line to include t-shirts, woven shirts, knit tops, outerwear and a number of licenses including footwear, fragrances, eyewear, swimwear, and accessories. In both 2008 and 2009 True Religion was ranked the #1 most profitable U.S. publicly traded apparel company out of all U.S. publicly traded apparel companies, as measured by after tax profit margin.

“We are extremely excited and proud to welcome Michael Buckley back to True Religion Apparel. He brings years of experience in the men’s and women’s denim and sportswear arena, including his former role as President of True Religion,” said Gene Davis, Chairman of the Board. “Michael has had many accomplishments in the apparel industry over the past thirty+ years and he brings a well-rounded and highly relevant skill-set to the True Religion leadership team. We thank Farla Efros for serving True Religion as its Interim CEO over the past six months. We are pleased that she and the HRC Advisory team will continue supporting True Religion over the coming months.”

“I am thrilled to return to True Religion and lead the company as its new chief executive officer at this exciting time in the brand’s evolution,” added Buckley. “I look forward to working with the Board of Directors, Farla Efros and HRC Advisory, and the entire True Religion team.”


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