American design house Michael Kors has released its new Holiday 2019 ad campaigns for MICHAEL Michael Kors and Michael Kors Mens, shot by New York-based photographer Lachlan Bailey.
The two campaigns are centered on holiday party glamour, capturing a group of stylish friends—Andreea Diaconu, Sohyun Jung, Baptiste Radufe and Roberto Rossellini arriving at a downtown nightclub. Inspired by the city that never sleeps, Bailey’s images capture the see-and-be-seen attitude of New York City nightlife. The art-deco details and rich textures of the holiday fashion emphasize the glamorous nightclub sensibility.
The global campaign will debut in November, with ads running in winter issues of various magazines in the U.S., Europe and Asia Pacific. In total, the Holiday print advertising campaign will reach 40 markets across the Americas, Europe, and Asia. The images will also appear in digital outlets, as well as social media platforms and traditional outdoor media placement.