MICHELLE PFEIFFER’S GENDERLESS FRAGRANCE LINE HENRY ROSE INTRODUCES ROLLERBALLS

by Stephen Garner

Michelle Pfeiffer’s genderless fragrance line Henry Rose has introduced its newest product offering just in time for the holiday season.

The brand now offers 8mL rollerballs in all five of its original scents: Fog, Jake’s House, Last Light, Torn, and Dark is Night. Pricing starts at $50 for a single vial, $80 for a set of two, and $140 for a set of all five.

“When we launched in April, we received resounding feedback from our customer base about how much fun they’re having with layering our scents together,” said Pfeiffer. “We’re excited to expand to rollerballs so our customers can continue experimenting with each fragrance, and they also make the perfect gift for the holidays or to throw in your travel bag.”

In a departure from industry norms established over many decades, Henry Rose made waves in April for disclosing 100 percent of its ingredients, setting a new precedent for transparency in fine fragrance and personal care.

Henry Rose was created based on the strictest health, safety, and environmental standards set forth by two industry-leading non-profit organizations—the Environmental Working Group and Cradle to Cradle Products Innovation Institute. It is the first fine fragrance brand to receive the distinction of EWG Verified and Cradle to Cradle Certified at the GOLD level, with a Material Health score of PLATINUM.

Henry Rose rollerballs will be available on www.henryrose.com and at Perfumarie in New York City from October through December.

Additionally, each full-size Henry Rose fragrance is available in 1.7oz bottles and retails for $120. A sample kit of all five fragrances is available for $20. Henry Rose is sold on www.henryrose.com and www.goop.com, as well as in Goop retail locations in New York City and Los Angeles.

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