Birmingham, Michigan-based men’s specialty store Dolce Moda and Darakjian Jewelers will co-host a roaming fashion show on the streets of downtown Birmingham on Saturday, April 23. Proceeds from sales at both retailers will benefit Detroit Garment Group, a non-profit organization cultivating education and economic development opportunities for Michigan’s fashion community, as well as cut and sew manufacturers of all industries.
Beginning at 11:30 a.m. that day, a total of 20 models (10 men and 10 women) will walk the streets of downtown Birmingham between the two stores wearing the latest fashions from both retailers. Passersby are encouraged to interact with the models throughout the day, as a total of 80 swag bags will be given away. Four of the bags will contain certificates for Rebecca jewelry pieces from Darakjian Jewelers valued at $250 each and four bags will contain certificates for menswear from Dolce Moda valued at $225 each. Recipients of the swag bags must visit both retailers to determine the value of their gift bag.
“We are thrilled for the opportunity to support the Detroit Garment Group,” said Jenny Ouliguian, owner of Dolce Moda. “The event also fortuitously coincides with the opening of our new location in downtown Birmingham, where we are proud to showcase the latest of our curated, exclusive menswear collection.”