Modelo Especial and Midnight Art Department have launch their first collaboration.
by John Russel Jones

Los Angeles-based apparel brand Midnight Art Department, and renowned Mexican beer Modelo Especial, unveil their first collaboration today. 

The collaboration draws inspiration from Modelo’s iconic motifs, portrayed on an assortment of apparel and accessories. Midnight Art Department founder and creative director Shane Gonzales has referenced quintessential branding elements, including the brand’s ornate typography to the prominent lion graphics to the gold trim, Gonzales seamlessly blended the two brands in the collection’s designs to bring the collection to life. 

“As a designer of Mexican heritage, working with Modelo has always been a dream. As a brand, they continuously uplift Hispanic artists and I’m honored to join the collective,” said Shane Gonzales, Founder and Creative Director of Midnight Studios. “Designing a collection in collaboration with Modelo allowed me to look into my roots and create pieces that felt authentic to both brands.”

An accompanying social campaign further highlights the community and roots of both brands. Gonzales tapped Mexican photographer Julian Burgueńo to shoot the campaign, in which he and his closest friends celebrate their heritage wearing the collection.

 The Midnight Art Department x Modelo Collection includes a t-shirt, hoodies, bomber jacket, bucket hat, and fully functional accessories, including a beer holster, beer sling, and butterfly bottle opener. 

The collection is available now on midnightstudios.live with prices ranging from $20-$300.