Quavo x boohooMAN
by Stephen Garner

Global online fashion retailer boohooMAN.com has announced an upcoming collaboration with American rapper, songwriter, and record producer Quavo.

As part of the collaboration, the 27-year-old Migos star will be the new face of the online retailer’s spring/summer collection. In addition to fronting the range, Quavo has worked alongside the brand’s design team to create an exclusive collection that embodies his style, set to launch today on boohooMAN.com.

The spring/summer collection features a total of 200 pieces spanning ready-to-wear and accessories. Inspired by Quavo’s bold style and eccentric taste, each item epitomizes his ‘Huncho’ persona. Directional in approach, the collection consists of statement, urban streetwear, perfect for festival season. Tie-dye sets take centre stage in the form of double denim, tracksuits and t-shirts, while psychedelic prints and 90’s silhouettes are showcased through rock tees, neon separates and bright velour two pieces. Accessories are key throughout; bucket hats, bum bags, peak caps, sliders, transparent PVC body bags and mesh utility vests are perfect finishing touches.

Quavo x boohooMAN

Quavo’s involvement has allowed boohooMAN to create a range that appeals to his widespread fan base, and with the addition of his Huncho logo on a selection of items, the range instantly becomes collectable.

With boohooMAN.com growing globally at a rapid rate, collaborating with Quavo is a huge milestone for the Manchester-based retailer and one that is sure to appeal to the brand’s key audience of young men heavily invested in today’s popular music genres; grime, hip-hop and RnB.