New York City-based gender-fluid accessories and lifestyle brand Veert just launched this week with a campaign featuring a diverse cast of creative people, including singer Miguel. He posted about the launch of the brand on his personal Instagram, noting that “I tend to gravitate to things that exude attention to detail and purpose. Knowing how much consideration went into creating these purposeful and inclusive offerings made them easy to love.”
Founded by Tanzanian-German branding and marketing specialist Julia Lang, Veert is described as a line designed with healing properties and materials to promote empowerment and a sense of peace whether worn on the body or placed in the home. The product range upon launch includes jewelry, home fragrance products, homegoods, and more.
“In a time when we’re being separated and isolated from each other, hope and inclusivity is needed now more than ever,” said Lang. “We don’t just want to give birth to another product. We want to be the catalyst of empowerment, healing energy, and unity. Traditional gender separation won’t exist within our products and collections. We truly believe that Veert is meant to bring us all together. All ages, ethnicities, geographic areas, and gender identities all tied together by an undeniable longing for tastefulness and positive self-expression.”
For her unisex jewelry collection, Lang infused 18-karat gold plated pieces with powerful healing stones, such as green onyx and malachite. The first Veert jewelry collection will include a malachite and green onyx signature ring, green onyx heart pearl earrings, green onyx pearl necklace, and a green onyx pendant, which have already been coveted by singer Miguel, rapper NAS, and others. The collection is priced from $129 – $395. Selected pieces can also be made in solid 24k gold with pricing upon request.
With the first collection of jewelry, Veert will also be launching its first signature scent (a blend of amber, bamboo, tuberose, pink sugar), with a liquid soap and candle.
Veert has also partnered with 1% For the Planet, committing one percent of yearly gross sales to the certified charity that helps our world. The brand is committed to working only with FSC certified vendors and using 85 percent post-consumer waste boxes and 100 percent recyclable paper for its packaging.