Millennial Customers Will Dominate In 2017. Is Your Customer Service Experience Ready For Them?
As we head into 2017, the millennial generation is now the largest domestically and worldwide, outnumbering even the Baby Boom generation from whose loins they sprung, according to Pew, which tracks such things. So it’s more important than ever to be sure that your customer service practices and customer experience design are ready to serve these young customers the way they want to be served. The time to get this right is short; the millennial generation, also known as Gen Y, has a purchase power as well that will soon equal and then eclipse that of the Baby Boomers. To compound the effect, it’s not just consumer (B2C) dollars they’ll have under their control. These young customers are also becoming decision makers at major corporations, thus controlling purse strings that affect the success and failure of those of you with B2B companies as well. Read more at Forbes.
