Retail moves at the speed of culture, which means players sometimes quickly come and go. This speed is hastened by new technology and the group of shoppers using it the most – millennials. The millennial generation is the largest in U.S. history and as they reach their prime working and spending years, their impact on the economy will be significant. Millennials have come of age during a time of technological change, globalization and economic disruption. These factors have given them a distinctly different set of behaviors and experiences. This new generation is savvier and more educated. They turn to their handheld devices to meet all their needs. Whether it be hailing a ride through the Uber app or ordering a breakfast burrito through the Seamless app, technology is how they get things done. They are plugged into their devices and are disrupting traditional purchasing patterns. Read more at Forbes.