Millennials Drive Demand For DTC Brands

Over the past six months, millennial consumers have driven a rise in shopping with direct-to-consumer brands globally. More than half of shoppers ages 25 to 34 reported buying online directly from international brands, according to a survey from eShopWorld. Echoing previous findings of an e-commerce boom, more than half (52%) of shoppers overall and 58% ages 25 to 44 years old shopped online due to the COVID-19 pandemic and the subsequent closing of brick-and-mortar stores. The survey indicated that 56% of international shoppers were spending more to cope with the pandemic by either rewarding themselves for surviving the shelter-in-place orders or easing emotional stress. Post-pandemic, nearly three-fourths (71%) of respondents said they plan to continues to shop through a mix of online and offline channels. Read more at Retail Dive.