Marie Kondo’s book, The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing, brought minimalism to the mainstream. Although it is not a new concept, the minimalist lifestyle is trending across the United States. The movement has inspired people to move into tiny homes, cut their wardrobes and donate their possessions. Countless bloggers document their forays into minimalism and even the television channel, HGTV, has taken to highlighting the benefits and has three shows on tiny houses in its current lineup. Many entrepreneurs have picked up on this and are figuring out how they can capitalize on the minimalism and decluttering trends. Millennials in particular are seeking out this minimalist lifestyle. As discussed in a previous post on millennials, the group—now aged 18 to 34—make up more than a quarter of the U.S. population and the majority of the workforce. Millennials have a unique set of values around how they choose to spend their money. They grew up during the recession, entered a struggling job market and must now pay off record amounts of student debt. Retail expert, Robin Lewis, of The Robin Report, explained the consequences of millennial factors, “This is a generation that is bigger than the boomers in population, but their wallets are smaller, and they are more into the style of life than the stuff of life. This is a big threat to retail. They’re not into a lot of shopping.” Read more at Forbes.