Askov Finlayson x Target
by Stephen Garner

Askov Finlayson x TargetWith Minneapolis, Minnesota gearing up to host Super Bowl LII this coming February, hometown retailers Target has tapped fellow Twin Cities independent retailer Askov Finlayson to create a limited-edition collection that will help guests embrace the true spirit of the North.

Available in 38 Minnesota stores and on Target.com starting Sunday, January 14, Askov Finlayson for Target will feature more than 50 products that bring the brand’s celebration of year-round adventure and community pride to Target guests across the country. With all new clothing and accessories for men, women, kids, toddlers, and babies, as well as home décor products and fun winter items (like a snow tube!), the capsule collection includes something for anyone looking to celebrate the North—a movement originated by the brand’s co-founders, brothers Eric and Andrew Dayton.

As part of the partnership, Target and Askov Finlayson are also providing a joint grant to the Wilderness Inquiry, a Minnesota nonprofit that helps underserved kids across the state experience the joy of wintertime activities.

Askov Finlayson x Target“Target has deep roots in Minneapolis, and with the Super Bowl coming to our city later this winter, we have an opportunity to celebrate with local guests and team members while joining the community in extending a warm welcome to fans and tourists from around the world,” said Rick Gomez, chief marketing officer at Target. “Our partnership with Askov Finlayson shines a spotlight on the spirit of the North during a time when all eyes will be on Minnesota, and we hope guests will love shopping this special limited-time-only collection as they enjoy the festivities surrounding the big game.”

Askov Finlayson for Target ranges in price from $5-$40, with most items under $30. The collection will be available Sunday, January 14 to Saturday, February 24, or while supplies last, at 38 Minnesota Target stores and Target.com. And if you’re in the Minneapolis area, save the date for a public event celebrating the North and the Askov Finlayson for Target collection at Theodore Wirth Park on Sunday, January 14.