Project Las Vegas Tents
by Brian Lipton
Mirjam Dietz
Mirjam Dietz

UBM Fashion has announced a strategic partnership with Mirjam Dietz, who has been appointed as an official consultant for UBM Fashion in the European Market, focused on building awareness and sales in Europe for UBM Fashion events in the apparel and accessories sectors.

She will also manage the activities of a new team of representatives for Scandinavia, Spain, Portugal, Poland, Belgium, the Netherlands, Germany, Austria and Switzerland.  Furthermore, Dietz will act as an ambassador in helping build relationships with European Government Trade Offices and Associations in addition to building relationships with key individual fashion brands.

Dietz has extensive experience in the fashion tradeshow industry, including long-term roles at German fair organizer Igedo Company as member of the board and on multiple projects in Germany and abroad (such as Pure London and CPM Moscow).  She has also been an advisor to the organizer of the Bread & Butter trade show in Berlin, Germany.

In 2013, she founded her agency, mirjam dietz – business development & communications, and has worked with numerous clients including the German fashion fair organizer munichfashion.company GmbH, Munich, Germany.

“I am honoured to have been appointed as official consultant by UBM Fashion,” says Dietz. “The power of the group is extremely impressive and the people behind these fashion trade shows are experts. The United States represents a huge market and this is a fantastic opportunity for European brands to enter the United States or to enhance their export activities.  I am proud to be a part of this organization.”

Adds Coleman McCartan, Director of International Marketing, UBM Fashion: “UBM Fashion is committed to providing the best possible venues for European collections looking to enter the US market. Our flagship trade events, such as the women’s Coterie and Edit shows and the men’s MRket and PROJECT shows, will benefit from Mirjam’s European market experience and knowledge. We are excited to partner with Mirjam on this new initiative to introduce the best of the best from Europe to the US market and UBM Fashion’s premier trade events.”

Editor’s Note: MR Magazine and MR-Mag.com is owned and operated by UBM Fashion, a division of London-based UBM plc.