by Brian Lipton

Mission_Cooling_Towel_Microfiber_USA_Flag_largeNew York-based Mission Athletecare has created a partnership with U.S. Rowing in which they will provide cooling towels bearing the American flag to all 11 men’s and women’s crews competing in the 2016 Summer Olympic Games, which begin in Rio de Janiero on August 6. They will also support the three crews who will represent the U.S.at the Paralympics, which begin in Rio on September 7.

The company will also provide the participating athletes additional cooling accessories and gear, including hats and multi-cool headwear to help the U.S. athletes stay cool during their training and competition.

“For the world’s largest and greatest sporting event, we are proud to collaborate with a company that meets the demands of a highly competitive athlete and delivers game-changing cooling solutions that play a critical role in their performance and safety,” said Beth Kohl, chief marketing officer at US Rowing.

“Mission is proud to support the US Rowing team in the 2016 Games,” said Scott Birnbaum, the company’s Chief Marketing Officer. “This partnership is a natural fit with our long-standing commitment to Thermoregulation for athletes. We are honored to provide our American athletes with an effective cooling solution as they compete at the highest level in representing our country.”